Wednesday, July 22, 2009

AFRICAN COMMUNICATION: OUR CULTURE, OUR HERTIAGE





BY BUKOYE OLUWAFUNSO

In promoting the African culture and heritage in the minds of her students, Nigerian Institute Of Journalism, Ogba takes African Communication System to a new dimension.
African Communication System (ACS), a course offered in the institution by National Diploma 2 students is aimed at promoting African culture, heritage and means of communication. According to the lecturer, Mr. Osuji, he describes African communication system as the process and system which utilizes symbols, values and institutions which directly appeal and readily connects with the people and thus enhances the variety and effectiveness of messages that circulate in the community.
Showcasing this culture, the ND2 students came up with various traditional plays to portray the means of African communication. The class was divided into ten groups and each group came up with different concepts and idea at which African Communication can be portrayed. Group A showcase the Eyo Festival, its importance and relevance to African tradition, Eyo festival is done in honour of a dead personality or king in Lagos. Eyo only comes out on rare occasion and the masquerades are donned on white attire. Some rules are made during Eyo festival like Women not plaiting a traditional hair style called “SUKU”, not wearing slippers or shoes among others.
Furthermore, Group B came up with the “ARUGBA” concept. Arugba is a festival done in Osun/oshogbo state of Nigeria. The festival entails a virgin carrying a calabash of sacrifice for the town. The significance of this festival is to ensure there is peace in the land and that the land should be fruitful.
Also Group C came up with the African Traditional way of getting a husband for a princess. “IJAKADI” entails vibrant, hardworking, courageous and mighty warrior fighting to get the hand of the princess in Marriage. This was practices in the Old Oyo empire and Ancient Yoruba towns. The various groups made use of traditional instruments like Gong, talking drum, ekwe, traditional flute among others to portray the African culture.
According to Oluwatosin Gbemile, he wishes the course is made compulsory in all tertiary institutions as this will be a means of reviving and showcasing the old traditional means of communication. As more groups come up with different presentation, it is evident that African Communication System has been revived in the student’s mindset as many have known the various traditional means of communication.

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